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  • Professor
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  • {"google":[],"custom":["Noto Sans KR"]}





    Research Interest

    • Management of customers: Customer trust, retention, and privacy issues in the telecommunications service and e-business industries

    • Applying mathematical/behavioral/simulation/experimental tools to address customer/strategy issues in IT& Media industries

    • Analytic/behavioral approach for decision-making and decision support systems

    • Strategic issues in high-technology industry


    • 1986.9 - 1993.9:   Stanford University, Engineering-Economic Systems (now, Department of Management Science & Engineering), Decision Analysis, Ph.D.
    • 1984.3 - 1986.2:   Seoul National University, Industrial Engineering, MS.

    • 1980.3 - 1984.2:   Seoul National University, Industrial Engineering, BS.


    • 2015.8 - 2019.6:  KAIST Business School, AIM Management Program, Director

    • 2014.3 - Present:  SK Telecom, Board of Directors, Outside Director

    • 2013.5 - 2015.4:  KAIST Business School, Vice Dean for External Affairs

    • 2011.9 - 2013. 8:  KAIST School of Information and Media Management, Dean

    • 2010.11 - 2011.10:  President, Korea Media Management Association

    • 2008.8 - 2009.8:  USC Marshall School of Business, Visiting Professor

    • 2005.3 - 2008.2 KAIST Business School, Telecom MBA, Chair

    • 2004.9 - 2006.9 KAIST Business School, ATM Management Program, Chair

    • 2003.8 - 2004.8 AT&T Labs, Management Systems Division, Florham Park, NJ, U.S.A, Visiting Professor.

    • 1997.9 - 1998.2 Rutgers University, Business School, Newark, NJ, USA, Adjunct Professor.

    • 1993.9 - 1998.2 AT&T Bell Labs, Murray Hill, NJ, U.S.A, Senior Technical Staff Member, Decision analysis and Intelligent Systems Group.

    • 1990.9 - 1993.4 Electric Power Research Institute, Palo Alto, California, U.S.A Consultant.

    • Honors
    • Best Completed Research Paper Award (2nd Runner-Up),  Alexa, Tell Me More: The Effect of Advertisements on Memory Accuracy from Smart Speakers, The 22nd Pacific Asia Conference on Information Systems (PACIS), 2018.
    • Korea Gallop Research Paper Award (Paper, titled “The Effect of Visual Stimuli in Internet Banner Ads: The Moderating Role of Task and Complexity of Visual Stimuli” was selected as one of the best four papers out of all the published papers in 2009 in the area of media research), 2009.
    • Best Research Paper Award (“Measuring Consumer Preferences Using Multi-Attribute Utility Theory”) out of all the published papers in the Journal of MIS Research published in 2008, The KMIS, Korea (2009)
    • KAIST Contribution Award (Feb 2008)

    • Recipient of SBS Cultural Foundation Research Grant (2008)

    • KAIST Business School Outstanding contribution award (Spring 2006, Fall 2006, Spring 2007)

    • IITA Contribution Award (Dec 2007)

    • Best Paper Award in Society of MIS spring biannual conference (June 2005)

    • KAIST Best Teaching Award (February 2004)

    • AT&T Contribution Award, Contribution on the APRI-ARC-Billing Team (2004 February)

    • KAIST Graduate School of Management, Best Teaching Award (December 2003)

    • Marquis Who's Who in Science & Engineering (June 2001)

    • Recipient of Korean Government Scholarship for Foreign Studies (September 1986)


    ▶ Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers, Dongyeon Kim, Kyuhong Park, Yongjin Park, Jae-Hyeon Ahn, et al. International Journal of Electronic Commerce, Working paper

    • ▶ Can It Clean Up Your Inbox? Evidence from South Korean Antispam Legislation, Jaehyeon Ju, Daegon Cho, Jae Kyu Lee, Jae?Hyeon Ahn, Production and Operations Management, 2021, Vol. 30, No. 8, pp. 2636-2652.

      ▶ How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce?, Yongjin Park, Youngsok Bang, Jae-Hyeon Ahn, Information Systems Research, 2020, Vol. 31, Issue 4, pp. 1164-1182.

      ▶ Optimal triage for COVID-19 Patients under Limited Healthcare Resources: Development of a parsimonious Machine Learning Prediction Model and Threshold Optimization using Discrete-event Simulation, Jeongmin Kim, Hakyung Lim, Jae-Hyeon Ahn, Kyoung Hwa Lee, Kwang Suk Lee, Kyo Chul Koo, JMIR Medical Informatics, 2021, Vol. 9, Issue 11. 

      ▶ Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing, Thiebes S, Toussaint PA, Ju J, Ahn Jae-Hyeon, Lyytinen K, Sunyaev A, Journal of Medical Internet Research, 2020; Vol 22, No. 1.

      ▶ Willingness to Provide Personal Information: Perspective of Privacy Calculus in IoT Services, Dongyeon Kim, Kyuhong Park, Yongjin Park, Jae-Hyeon Ahn, Computers in Human Behavior, Vol. 92, 1, 2019, pp. 273-281.

      ▶ Attention Adjustment, Renewal, and Equilibrium Seeking in Online Search: An Eye-Tracking Approach, Jae-Hyeon Ahn, Yoon-Soo Base, Jaehyon Ju, Wonseok Oh, Journal of Management Information System, Vol. 35, No. 4, 2018, pp. 1218-1250.

      ▶ The effect of platform characteristics on the adoption of smart speakers: Empirical evidence in South Korea, Kyuhong Park, Chanhee Kwak, Junyeong Lee, and Jae-Hyeon Ahn, Telematics and Informatics, Vol. 35, 2018, pp. 2118-2132. 

      ▶ Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity, European Journal of Marketing, Sangyoon Yi, Jae-Hyeon Ahn, Vol. 51, No. 1, 2017, pp. 123-156.

      ▶ 플랫폼 비즈니스에서의 승자독식 현상에 영향을 미치는 서비스 특성, 전익진, 안재현, 김도훈, 경영과학, 33권 4호, 2016, pp. 33-49.

      ▶ The effect of social and ambient factors on impulse purchasing behavior in social commerce, Jaehyeon Ju, Jae-Hyeon Ahn, Journal of Organizational Computing and Electronic Commerce, Vol. 26, No. 4, 2016, pp. 285-306.

      ▶ The Effect of Repetition in Internet Banner Ads and the Moderating Role of Animation, with JooWon Lee and ByungHo Park, Computers and Human Behaviour, 2015, Vol. 46, pp. 202-209.

      ▶ Channel Capabilities, Product Characteristics, and the Impact of Mobile Channel Introduction, Youngsok Bang, Dong-Joo Lee, Kunsoo Han, Minha Hwang, Jae-Hyeon Ahn, Journal of Management Information Systems, 2013, Vol. 30, No. 2, pp. 101-125. 

      ▶ Improving Information Security Management: An Analysis of ID-Password Usage and a New Login Vulnerability, with Youngsok Bang, Dong-Joo Lee, Yoon Soo Bae, International Journal of Information Management, 2012, Vol. 32, pp. 409-418.

      ▶ Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach, JooWon Lee and Jae-Hyeon Ahn, International Journal of Electronic Commerce, 2012, Vol. 17, No. 1, pp. 119-137.

      ▶ Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection, with Dong-Joo Lee, Youngsok Bang, MIS Quarterly, 2011, Vol. 35, No. 2, pp. 423-444. 

      ▶ Policy Analysis for Online Game Addiction Problems, with Bongwon Park, System Dynamics Review, 2010, Vol. 26, No. 2, pp.117-138.

      ▶ 인터넷 배너 광고의 시각적 자극 특성이 시각적 주의와 기억에 미치는 영향: 과제와 시각적 복잡성의 조절효과를 중심으로, 마케팅연구, 이주원, 변준영, 한상필 공저, Vol. 11, pp. 91-111, 2009. 

      ▶ Reward Systems for Intra-organizational Knowledge Sharing, with Dong-Joo Lee, European Journal of Operational Research, Vol. 180, No. 2, pp. 938-956, 2007 

      ▶ Management of Trust in the E-marketplace: The role of the buyer's experience in building trust", with Myoung-Soo Kim, Journal of Information Technology, Vol. 32, No. 2, pp. 119-132, 2007

      ▶ Customer churn analysis: churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry with Sang-Pil Han, and Yung-Seop Lee, Telecommunications Policy, Vol. 30, No. 10-11, P. 552 - 568, Nov-Dec, 2006. 

      ▶ Balancing Business Performance and Knowledge Performance of New Product Development: Lessons from ITS Industry, with Dong-Joo Lee, Sang-Yoon Lee, Long Range Planning, Vol. 39, No. 5, pp. 525 - 542, 2006.

      ▶ Comparison of trust sources of an online market-maker in the e-marketplace: Buyer’s and Seller’s perspective, with Myung-Soo Kim, Journal of Computer Information Systems, Vol. XLVII, No. 1, pp. 84-94, Fall 2006.

      ▶ Rewarding Knowledge Sharing under Measurement Uncertainty, with Dong-Ju Lee, Knowledge management research and practice, Vol. 3, pp. 229-243, 2005. 

      ▶ Product and Process Knowledge in the Performance-Oriented Knowledge Management Approach, with Suk-Gwon Chang, Journal of Knowledge Management, Vol. 9, No. 4, pp. 14-132, 2005. 

      ▶ Learning from the Failure: Experiences in the Korean Telecommunications Markets, with Myoung-Soo Kim, Dong-Joo Lee, Technovation, Vol. 25, No. 1, pp. 69-82, 2005 

      ▶ Bridging telecommunications service: its concept and related management strategy, with Kyoung Cheon Cha, Duk Bin Jun, and Myoung Hwan Park, Telecommunications Policy, 2004 

      ▶ A model for the optimal decision timing using real options approach, with Dong-Joo Lee, and Jae-Han Lee, International Journal of Operation and Quantitative Management, Vol. 10, No. 3, pp. 185-202, 2004.

      ▶ Economic Value Added (EVA) as a Proxy for Market Value Added (MVA) and Accounting Earnings: Empirical Evidence from the Business Cycle, with John J. Kim and J. K. Yun, Journal of Accounting and Finance Research, Vol. 12, No. 1, pp. 40-48, Spring, 2004. 

      ▶ Assessing the Contribution of Knowledge to Business Performance: The KP3 Methodology, with Suk-Gwon Chang, Decision Support Systems, 2004. 

      ▶ Managing Risk in a Telecommunications New Service Development Process through a Scenario Planning Approach, with Ann Skudlark, Journal of Information Technology, Vol. 18, pp. 103-118, 

      ▶ Integrated call control in a CDMA cellular system with Chun-Hyun Paik, Co-Whan Jin, and Dong-Wan Tcha, IEEE on Vehicular Technology, Vol. 50, No. 1, pp. 97-108, January, 2001.

      ▶ 정보통신 서비스의 실패요인: 한국의 텔레콤 서비스시장에서의 실패사례연구, 안재현, 권재원, 김명수, 이동주, 이상윤, 한상필 공저, 한국경영과학회지, 27(3), 2002, pp. 115-133. 

      ▶ 브리징 통신서비스의 경영전략," 안재현, 차경천, 전덕빈, 박명환 공저, 정보통신정책연구, Vol. 8, No. 1, pp. 21-49, 2001. 

      ▶ Value of sequential Bayesian belief revision process in the Action-timing problem, with John J. Kim, European Journal of Operational Research, Vol. 105, No. 1, pp. 118-129, 1998. 

      ▶ Decision support for real-time tele-marketing operations through Bayesian network learning with Kazuo Ezawa, Decision Support Systems, Vol. 21, pp. 17-27, 1997. 

      ▶ Resolving Conflict of Interests in the Process of an Information System Implementation for Advanced Telecommunication Services, with Ann E. Skudlark, Journal of Information Technology, Vol. 12, pp. 3-13, March 1997. 

      ▶ Deciding eligibility for transplantation when a donor kidney becomes available, with John C. Hornberger, Medical Decision Making, 1997 

      ▶ Involving patients in the cadaveric kidney transplant allocation process: A decision-theoretic perspective, with John C. Hornberger, Management Science, Vol. 42, No. 5, pp. 629-641, May 1996. 

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